Search Engine Optimization
You’ve got the perfect website. Now what? Do you need SEO services? We can work a little magic known as SEO (Search Engine Optimization) that will help drive traffic your way. We’ve got a full bag of tricks to market your site and drum up your business. We stay up-to-date with what the search engines are looking for when presenting results to viewers and work with you to make your website even better.
What do our SEO services entail? It starts with a site audit where we check things like how quickly your pages load and whether or not you’re mobile friendly. Then, we look at the content on your website. When people use a search engine, they are usually looking for answers to questions. We guide the search engines to recognize what each page of your website is about so the search engines can present the best answer to searchers. We evaluate each page to be sure it’s focused on just one idea, then, using market data, choose a keyword to represent each page.
Then, we bundle it all up in a neat package for you to review. When you’re ready to be found, we’re ready to help you get it set up and set up right. Contact us.
Bots are used by search engines like Google and Bing to crawl online pages by moving between websites, gathering data about them, and indexing them.
Imagine the index as a huge library where a librarian can bring up a specific book (or web page) to assist you find it at the moment.
The order in which pages should appear in the search results for a particular query is then determined by algorithms that examine sites in the index while accounting for hundreds of ranking criteria or signals.
In our hypothetical library, the librarian has read every single book there and is able to pinpoint which one would provide the solutions to your problems.
You may think of our SEO success factors as stand-ins for various user experience elements.
It’s how search engine bots determine just how well a website or web page can provide a searcher with the information they’re looking for. Because you cannot buy higher organic search rankings, unlike paid search ads, SEO professionals must put in the necessary effort.
In response, we are here. The criteria are arranged into six primary categories and assigned weights based on their relative importance to SEO in our Periodic Table of SEO Factors. For instance, crawlability and speed are crucial site architecture aspects, and content quality and keyword research are vital components of content optimization.
A list of Toxins that undermine SEO best practises is also included in the recently revised SEO Periodic Table.
These are shortcuts or strategies that, in the past, when search engine algorithms were more simpler, may have been sufficient to ensure a high position.
They may even continue to work for a short while, at least until you are discovered. Additionally, we have a brand-new section on niches where we discuss in-depth on the SEO success criteria for three important niches: local SEO, news/publishing, and e-commerce SEO.
Knowing the specifics of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store, even though our overall SEO Periodic Table will provide you with the best practises. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.